The role of learning analytics in networking for business and leisure: A study of culture and gender differences in social platform users

作者:

Highlights:

• We unbundle the cognitive and learning processes that influence engagement with SNS.

• We investigate how cultural traits, nationality and gender affect the use of SNS.

• Utilising ANOVA techniques we associate individual behaviour based on a study of over 600 users.

• Application of learning analytics in social platforms is needed to enhance experience.

• Future directions of research in relation to cognition and culture are offered for discussion.

摘要

•We unbundle the cognitive and learning processes that influence engagement with SNS.•We investigate how cultural traits, nationality and gender affect the use of SNS.•Utilising ANOVA techniques we associate individual behaviour based on a study of over 600 users.•Application of learning analytics in social platforms is needed to enhance experience.•Future directions of research in relation to cognition and culture are offered for discussion.

论文关键词:

论文评审过程:Received 27 April 2017, Revised 29 January 2018, Accepted 19 February 2018, Available online 24 February 2018, Version of Record 18 January 2019.

论文官网地址:https://doi.org/10.1016/j.chb.2018.02.027