Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables
作者：
Highlights：
• We examined to what extent eWOM is predicted by cultural values and social relationship variables.
• The cultural and social predictions were different between U.S. and Korean SNS users.
• Individual-level cultural values significantly predicted SNS users in both countries.
• Given similarity, some social relationship variables were more representative than the others.
摘要
•We examined to what extent eWOM is predicted by cultural values and social relationship variables.•The cultural and social predictions were different between U.S. and Korean SNS users.•Individual-level cultural values significantly predicted SNS users in both countries.•Given similarity, some social relationship variables were more representative than the others.
论文关键词：eWOM,Cultural value orientations,Social relationship,SNSs,Korea,US
论文评审过程：Received 13 February 2018, Revised 11 December 2018, Accepted 15 December 2018, Available online 17 December 2018, Version of Record 9 January 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2018.12.025
