User sentiment analysis based on social network information and its application in consumer reconstruction intention

作者:

Highlights:

• Online reviews include customers' ratings and emotional information.

• Consumer repurchase intention can be measured by mining these attitudes and emotions.

• A model was established based on emotional computing and fuzzy reasoning.

• The relationship between initial purchase and repurchase intention was examined.

摘要

•Online reviews include customers' ratings and emotional information.•Consumer repurchase intention can be measured by mining these attitudes and emotions.•A model was established based on emotional computing and fuzzy reasoning.•The relationship between initial purchase and repurchase intention was examined.

论文关键词:Social network information,Emotion calculation,Network consumption decision,Fuzzy reasoning

论文评审过程:Received 10 March 2018, Revised 21 June 2018, Accepted 3 July 2018, Available online 7 July 2018, Version of Record 15 August 2019.

论文官网地址:https://doi.org/10.1016/j.chb.2018.07.006