Understanding usage transfer behavior of two way O2O services

作者：

Highlights：

• This study investigates the usage transfer behavior for two-way O2O service.

• The usage intention is affected by service quality in the Online-to-Offline service.

• The usage intention is most affected by the trust in the Offline-to-Online service.

摘要

•This study investigates the usage transfer behavior for two-way O2O service.•The usage intention is affected by service quality in the Online-to-Offline service.•The usage intention is most affected by the trust in the Offline-to-Online service.

论文关键词：O2O business model,Usage transfer,Technology acceptance model version 2,Information systems success model

论文评审过程：Received 2 April 2018, Revised 22 June 2018, Accepted 7 July 2018, Available online 9 July 2018, Version of Record 15 August 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2018.07.009