The effects of the standardized instagram disclosure for micro- and meso-influencers
作者：
Highlights：
• The standardized Instagram disclosure helps users to recognize influencer marketing.
• Disclosure indirectly increases brand recall and intentions to engage with the post.
• The disclosure does not damage the parasocial interaction with the influencer.
• Responses and effects did not differ between micro- and meso-influencers.
摘要
•The standardized Instagram disclosure helps users to recognize influencer marketing.•Disclosure indirectly increases brand recall and intentions to engage with the post.•The disclosure does not damage the parasocial interaction with the influencer.•Responses and effects did not differ between micro- and meso-influencers.
论文关键词：Influencer marketing,Instagram,Disclosure,Persuasion knowledge,Parasocial interaction,Online behavior
论文评审过程：Received 3 May 2019, Revised 8 August 2019, Accepted 18 September 2019, Available online 19 September 2019, Version of Record 18 October 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2019.09.015
