Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers

作者：

Highlights：

• Social presence moderates the relationship between consumers desire for revenge and online revenge intentions.

• Social presence has a moderating influence on interactivity and desire for revenge as well as community and desire for revenge.

• Narcissism positively influenced consumers desire for revenge.

• Interactivity and community both increased consumers desire for revenge.

摘要

•Social presence moderates the relationship between consumers desire for revenge and online revenge intentions.•Social presence has a moderating influence on interactivity and desire for revenge as well as community and desire for revenge.•Narcissism positively influenced consumers desire for revenge.•Interactivity and community both increased consumers desire for revenge.

论文关键词：Social media,Revenge,Social presence,Narcissism,Interactivity,Consumer

论文评审过程：Received 8 March 2019, Revised 3 September 2019, Accepted 15 October 2019, Available online 21 October 2019, Version of Record 30 October 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.106170