Is the message the medium? How politicians’ Twitter blunders affect perceived authenticity of Twitter communication
作者:
Highlights:
• Politicians' blunders enhanced perceived authenticity of Twitter communication.
• Such effects were greater among those who attributed the blunders to the medium.
• Perceived Twitter authenticity elicited positive reactions to a politician's tweets.
摘要
•Politicians' blunders enhanced perceived authenticity of Twitter communication.•Such effects were greater among those who attributed the blunders to the medium.•Perceived Twitter authenticity elicited positive reactions to a politician's tweets.
论文关键词:Attribution (medium vs. dispositional),Authenticity,Blunder,Twitter
论文评审过程:Received 6 May 2019, Revised 1 November 2019, Accepted 1 November 2019, Available online 2 November 2019, Version of Record 9 November 2019.
论文官网地址:https://doi.org/10.1016/j.chb.2019.106188