Potential funders’ motivations in reward-based crowdfunding. The influence of project attachment and business viability

作者：

Highlights：

• Project attachment is the strongest determinant of the funder's behavioral intentions.

• Business viability influences the funder's WOM and eWOM intentions.

• Campaign characteristics moderate the effect of attachment and viability on eWOM.

摘要

•Project attachment is the strongest determinant of the funder's behavioral intentions.•Business viability influences the funder's WOM and eWOM intentions.•Campaign characteristics moderate the effect of attachment and viability on eWOM.

论文关键词：Crowdfunding,Viability,Attachment,Behavioral intentions,Campaign characteristics

论文评审过程：Received 14 June 2019, Revised 23 December 2019, Accepted 27 December 2019, Available online 28 December 2019, Version of Record 11 January 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2019.106240