Social media crisis communication in racially charged crises: Exploring the effects of social media and image restoration strategies

作者：

Highlights：

• Twitter resulted in higher reputation, SM engagement, and behavioral intentions.

• The strategy of corrective action resulted in higher SM engagement.

• No interaction effect was found between the type of SM and response strategy.

摘要

•Twitter resulted in higher reputation, SM engagement, and behavioral intentions.•The strategy of corrective action resulted in higher SM engagement.•No interaction effect was found between the type of SM and response strategy.

论文关键词：Social media,Crisis communication,Racially charged crisis,Image restoration strategies,Facebook,Instagram,Twitter

论文评审过程：Received 14 July 2019, Revised 12 January 2020, Accepted 15 January 2020, Available online 16 January 2020, Version of Record 22 January 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106269