The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in ‘real life’
作者：
Highlights：
• Provides model and evidence for the ‘extended warming effect’ of social media.
• Users engage in prosocial behavior offline due to perceived online surveillance.
• Even subtle saliency of online audiences increases offline prosocial behavior.
• Higher public self-awareness and extrinsic motivation mediate the effect.
• More intense social media users exhibit ‘warmer’ behavior offline.
摘要
•Provides model and evidence for the ‘extended warming effect’ of social media.•Users engage in prosocial behavior offline due to perceived online surveillance.•Even subtle saliency of online audiences increases offline prosocial behavior.•Higher public self-awareness and extrinsic motivation mediate the effect.•More intense social media users exhibit ‘warmer’ behavior offline.
论文关键词：Social media,Charity,Warming effect,Self-awareness,Impression management,Prosocial
论文评审过程：Received 14 August 2019, Revised 9 March 2020, Accepted 13 April 2020, Available online 14 April 2020, Version of Record 20 April 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2020.106389
