Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis

作者:

Highlights:

• This study investigates how to promote citizen engagement through government social media during the COVID-19 crisis.

• Media richness negatively predicts citizen engagement, but dialogic loop facilitates engagement.

• Information relating to the latest news and the government's handling positively affects citizen engagement.

• All relationships were contingent upon the emotional valence of each Weibo post.

摘要

•This study investigates how to promote citizen engagement through government social media during the COVID-19 crisis.•Media richness negatively predicts citizen engagement, but dialogic loop facilitates engagement.•Information relating to the latest news and the government's handling positively affects citizen engagement.•All relationships were contingent upon the emotional valence of each Weibo post.

论文关键词:government social media,citizen engagement,dialogic communication theory,media richness theory,emotional valence,crisis management

论文评审过程:Received 28 March 2020, Accepted 9 April 2020, Available online 12 April 2020, Version of Record 21 April 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106380