The use of personalized messages on wagering behavior of Swedish online gamblers: An empirical study

作者：

Highlights：

• Personalized messages (PMs) are used to prevent online gamblers over-spending money.

• This study evaluated the efficacy of targeted PMs among 7134 online gamblers.

• Gamblers bet significantly less money on the day they read a PM.

• Gamblers bet significantly less money seven days after they read a PM.

• PMs appear an effective tool in reducing gambling expenditure at online websites.

摘要

•Personalized messages (PMs) are used to prevent online gamblers over-spending money.•This study evaluated the efficacy of targeted PMs among 7134 online gamblers.•Gamblers bet significantly less money on the day they read a PM.•Gamblers bet significantly less money seven days after they read a PM.•PMs appear an effective tool in reducing gambling expenditure at online websites.

论文关键词：Online gambling,Responsible gambling tools,Personalized messaging,Gambling harm-minimization,Player protection

论文评审过程：Received 16 March 2020, Revised 14 April 2020, Accepted 22 April 2020, Available online 23 April 2020, Version of Record 29 April 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106402