Virtual (freedom from) reality: Evaluation apprehension and leaders’ preference for communicating through avatars

作者:

Highlights:

• We examine when and why leaders use avatars (vs. face-to-face) to interact at work.

• Leaders prefer interacting via computer avatars in frequent monitoring situations.

• Anticipated concerns about negative evaluation drives this effect.

• Typicality of frequent monitoring did not eliminate the effect.

• We explore how personality factors influence leaders' preference for avatars.

摘要

•We examine when and why leaders use avatars (vs. face-to-face) to interact at work.•Leaders prefer interacting via computer avatars in frequent monitoring situations.•Anticipated concerns about negative evaluation drives this effect.•Typicality of frequent monitoring did not eliminate the effect.•We explore how personality factors influence leaders' preference for avatars.

论文关键词:Virtual reality,Computer avatar,Leadership,Negative evaluation,Social presence

论文评审过程:Received 16 January 2020, Revised 26 February 2020, Accepted 5 May 2020, Available online 7 May 2020, Version of Record 22 May 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106415