The effects of offline events on online connective actions: An examination of #BoycottNFL using social network analysis
作者:
Highlights:
• Offline events fuel the virality of to a connective action.
• Offline events extended social media conversations and widen the actor network.
• Cross-cutting inter-community interactions heightened with overall participation.
• Diverse voices diffused more fluidly once the connective action became viral.
摘要
•Offline events fuel the virality of to a connective action.•Offline events extended social media conversations and widen the actor network.•Cross-cutting inter-community interactions heightened with overall participation.•Diverse voices diffused more fluidly once the connective action became viral.
论文关键词:Connective action,Twitter,Homophily,Heterophily,Cross-cutting,Social network analysis
论文评审过程:Received 14 July 2020, Revised 4 October 2020, Accepted 3 November 2020, Available online 9 November 2020, Version of Record 20 November 2020.
论文官网地址:https://doi.org/10.1016/j.chb.2020.106623