The effect of social media on firm performance
作者：
Highlights：
• This research proposes a new perspective on the effect of social media in SMEs.
• Investigating the effect of social media use on hotel's performance.
• Found a positive relationship between social media use and hotels' performance.
• Marketing capability mediates the relationship between social media and performance.
• Branding and innovation capabilities positively effects on hotels' performance.
摘要
•This research proposes a new perspective on the effect of social media in SMEs.•Investigating the effect of social media use on hotel's performance.•Found a positive relationship between social media use and hotels' performance.•Marketing capability mediates the relationship between social media and performance.•Branding and innovation capabilities positively effects on hotels' performance.
论文关键词：Social media,Branding,Innovation,Firm performance,Hotel industry
论文评审过程：Received 18 March 2017, Revised 23 August 2017, Accepted 19 September 2017, Available online 20 September 2017, Version of Record 14 December 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2017.09.026
