The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce

作者：

Highlights：

• Social media celebrities post and contextual interaction have a significant impact on impulse buying.

• Latent state-trait theory was adopted for the research framework.

• PLS-SEM was employed to analyze the data of 452 respondents collected via online questionnaire from Facebook.com.

• Impulse buying tendency significantly interacts all relationships except negative sentiments.

摘要

•Social media celebrities post and contextual interaction have a significant impact on impulse buying.•Latent state-trait theory was adopted for the research framework.•PLS-SEM was employed to analyze the data of 452 respondents collected via online questionnaire from Facebook.com.•Impulse buying tendency significantly interacts all relationships except negative sentiments.

论文关键词：Impulse buying,Social commerce,Latent state-trait theory,Celebrities post authenticity,Sentiment polarity,Observational learning

论文评审过程：Received 28 August 2018, Revised 11 July 2019, Accepted 21 October 2019, Available online 23 October 2019, Version of Record 14 December 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2019.106178