Impacts of online word-of-mouth and personalities on intention to choose a destination
作者：
Highlights：
• Among the first investigations into Big Five personality types together with information use.
• Proved that influence of eWOM depends on eWOM-based information but also user personalities.
• Supported the relevance of information adoption model in studying eWOM.
• Extraverted, agreeable, and imaginative users were more likely to use eWOM.
• Implications for social media marketing for travel and hospitality sector companies.
摘要
•Among the first investigations into Big Five personality types together with information use.•Proved that influence of eWOM depends on eWOM-based information but also user personalities.•Supported the relevance of information adoption model in studying eWOM.•Extraverted, agreeable, and imaginative users were more likely to use eWOM.•Implications for social media marketing for travel and hospitality sector companies.
论文关键词：Electronic/online word-of-mouth,Social media,Personalities,Big five model,Information adoption model,Travel destination
论文评审过程：Received 14 January 2020, Revised 28 October 2020, Accepted 6 December 2020, Available online 15 December 2020, Version of Record 29 December 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2020.106656
