Value co-destruction: The influence of failed interactions on members’ behaviors in online travel communities

作者：

Highlights：

• In online travel communities, customer interaction may cause value co-destruction.

• Six value co-destruction behaviors were identified.

• The internal influencing mechanism of value co-destruction was explored.

• Offer precautions for the online travel communities to reduce value co-destruction.

摘要

•In online travel communities, customer interaction may cause value co-destruction.•Six value co-destruction behaviors were identified.•The internal influencing mechanism of value co-destruction was explored.•Offer precautions for the online travel communities to reduce value co-destruction.

论文关键词：Online travel communities,Failed interaction,Value co-destruction,Negative word-of-mouth

论文评审过程：Received 25 October 2020, Revised 9 April 2021, Accepted 10 April 2021, Available online 14 April 2021, Version of Record 21 April 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106829