Do women and extroverts perceive interactivity differently than men and introverts? Role of individual differences in responses to HCI vs. CMC interactivity

作者：

Highlights：

• Interactivity with CMC tools leads to a greater psychological perception of interactivity than interactivity with HCI tools.

• Extraversion is positively associated with attitudes toward a website when it features HCI or CMC interactivity.

• Psychological perception of interactivity is conditioned by users' gender and extraversion.

• Varying psychological responses to HCI and CMC interactivity determine how users evaluate a website.

摘要

•Interactivity with CMC tools leads to a greater psychological perception of interactivity than interactivity with HCI tools.•Extraversion is positively associated with attitudes toward a website when it features HCI or CMC interactivity.•Psychological perception of interactivity is conditioned by users' gender and extraversion.•Varying psychological responses to HCI and CMC interactivity determine how users evaluate a website.

论文关键词：Website interactivity,User attitude,Extraversion,Gender difference

论文评审过程：Received 24 January 2021, Revised 19 April 2021, Accepted 26 May 2021, Available online 29 May 2021, Version of Record 5 June 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106881