Personal attacks decrease user activity in social networking platforms

作者：

Highlights：

• Exploration of the effects of online personal attacks on victims' activity on social media (Reddit).

• First large-scale (150K users) analysis with a high-precision Artificial Intelligence system not based on self-reported data.

• Data analysis with classical statistical methods, Bayesian estimation, and model-theoretic analysis.

• Personal attacks received online significantly decrease victims' online activity.

摘要

•Exploration of the effects of online personal attacks on victims' activity on social media (Reddit).•First large-scale (150K users) analysis with a high-precision Artificial Intelligence system not based on self-reported data.•Data analysis with classical statistical methods, Bayesian estimation, and model-theoretic analysis.•Personal attacks received online significantly decrease victims' online activity.

论文关键词：Verbal aggression online,Personal attacks,Social media,Artificial intelligence,Online engagement

论文评审过程：Received 18 January 2021, Revised 29 July 2021, Accepted 1 August 2021, Available online 13 August 2021, Version of Record 17 August 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106972