Effect of online review sentiment on product sales: The moderating role of review credibility perception

作者：

Highlights：

• Effect of fraudulent reviews on product sales is explored.

• How review fraud influences consumers' decision making is interpreted.

• Moderating effect of review credibility perception is verified.

• Review credibility perception has a heterogeneous effect on product sales.

摘要

•Effect of fraudulent reviews on product sales is explored.•How review fraud influences consumers' decision making is interpreted.•Moderating effect of review credibility perception is verified.•Review credibility perception has a heterogeneous effect on product sales.

论文关键词：Review credibility perception,Online reviews,Review sentiment,Moderating effect

论文评审过程：Received 24 September 2021, Revised 8 March 2022, Accepted 16 March 2022, Available online 18 March 2022, Version of Record 19 March 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107272