Prediction of members’ return visit rates using a time factor

作者：

Highlights：

• The method is easy-utilize and low-complexity for the return visit rate prediction.

• We propose a novelty time function.

• The method could be effectively applied in marketing strategy design.

摘要

•The method is easy-utilize and low-complexity for the return visit rate prediction.•We propose a novelty time function.•The method could be effectively applied in marketing strategy design.

论文关键词：Behavioral targeting,Customer profile,Time function,Concept drift,Return visit rate prediction

论文评审过程：Received 1 August 2012, Revised 5 June 2013, Accepted 9 June 2013, Available online 25 June 2013.

论文官网地址：https://doi.org/10.1016/j.elerap.2013.06.002