A targeted approach to viral marketing
作者：
Highlights：
• A targeted approach to viral marketing is proposed.
• This approach exploits knowledge about potential market to improve effectiveness.
• Local centrality scores and their application to viral marketing are investigated.
• The approach is more effective and leads to more activation then the global one.
• This approach adjusts to different target markets by showing diversity.
摘要
•A targeted approach to viral marketing is proposed.•This approach exploits knowledge about potential market to improve effectiveness.•Local centrality scores and their application to viral marketing are investigated.•The approach is more effective and leads to more activation then the global one.•This approach adjusts to different target markets by showing diversity.
论文关键词：Viral marketing,Social networks,Centrality scores
论文评审过程：Received 24 September 2013, Revised 30 May 2014, Accepted 1 June 2014, Available online 14 June 2014.
论文官网地址：https://doi.org/10.1016/j.elerap.2014.06.002
