Effect of online personalization services on complementary firms

作者：

Highlights：

• A two-dimensional model of product and services differentiation is developed.

• The asymmetric quality of two personalization services is examined in three cases.

• Our consideration of quality asymmetry leads to several new findings.

• This is the first paper to capture the economic effect of complementarity.

摘要

•A two-dimensional model of product and services differentiation is developed.•The asymmetric quality of two personalization services is examined in three cases.•Our consideration of quality asymmetry leads to several new findings.•This is the first paper to capture the economic effect of complementarity.

论文关键词：Personalization services,Complementary firms,Horizontal differentiation,Two-dimensional model,Quality differentiation

论文评审过程：Received 8 May 2016, Revised 4 May 2017, Accepted 2 June 2017, Available online 6 June 2017, Version of Record 12 June 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.06.001