Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

作者：

Highlights：

• The PPM theory can predict switching intention in cross-channel shopping behavior.

• High m-shopping self-efficacy pushed consumers switching from physical-channel to m-channel.

• High procedural switching cost pulled consumers retaining in physical-channel.

• Low relational switching cost pushed consumers switching from physical-channel to m-channel.

摘要

•The PPM theory can predict switching intention in cross-channel shopping behavior.•High m-shopping self-efficacy pushed consumers switching from physical-channel to m-channel.•High procedural switching cost pulled consumers retaining in physical-channel.•Low relational switching cost pushed consumers switching from physical-channel to m-channel.

论文关键词：Push-pull-mooring,Multichannel shopping,Mobile shopping,Switching cost

论文评审过程：Received 3 November 2016, Revised 16 June 2017, Accepted 16 June 2017, Available online 19 June 2017, Version of Record 4 July 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.06.002