Analyzing dynamic review manipulation and its impact on movie box office revenue

作者:

Highlights:

• Review manipulation influences the review distribution and sales.

• The impact of manipulation on review distribution and sales fades over time.

• The volume and valence of reviews influence consumer perceptions of review manipulation.

摘要

•Review manipulation influences the review distribution and sales.•The impact of manipulation on review distribution and sales fades over time.•The volume and valence of reviews influence consumer perceptions of review manipulation.

论文关键词:Box office revenue,Causal inference,Dynamic review behavior,Movie life-cycles,Netizen reviews,Promotional reviews,Reactance theory,Review credibility,Review distributions,Review manipulation,Unverified reviews,Verified reviews,Viewer reviews

论文评审过程:Received 9 September 2018, Revised 10 March 2019, Accepted 10 March 2019, Available online 15 March 2019, Version of Record 29 March 2019.

论文官网地址:https://doi.org/10.1016/j.elerap.2019.100840