A graph-oriented model for hierarchical user interest in precision social marketing

作者：

Highlights：

• A graph model of hierarchical user interest is proposed in precision social marketing.

• The three-level hierarchical structure of this model covers wide range interest topics.

• A scheme of exponential interest decay is employed.

• The model can more accurately and comprehensively infer user's interests.

• Decision supports are provided for more precise and personalized social marketing practices.

摘要

•A graph model of hierarchical user interest is proposed in precision social marketing.•The three-level hierarchical structure of this model covers wide range interest topics.•A scheme of exponential interest decay is employed.•The model can more accurately and comprehensively infer user's interests.•Decision supports are provided for more precise and personalized social marketing practices.

论文关键词：Feature extraction,Precision social marketing,Semantic similarity,Social commerce,User interest graph

论文评审过程：Received 11 September 2018, Revised 3 April 2019, Accepted 3 April 2019, Available online 4 April 2019, Version of Record 9 April 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100845