What drives the adoption of crypto-payments by online retailers?

作者：

Highlights：

• We examine the acceptance and adoption intention of crypto payments by a sample of online retailers.

• Crypto acceptance is modest (2%), but there is substantial adoption intention.

• Consumer demand, net transactional benefits and accessibility influence adoption intention and acceptance.

• The most serious barrier for crypto acceptance seems lack of consumer demand.

• It seems unlikely that crypto adoption by online retailers will increase substantially.

摘要

•We examine the acceptance and adoption intention of crypto payments by a sample of online retailers.•Crypto acceptance is modest (2%), but there is substantial adoption intention.•Consumer demand, net transactional benefits and accessibility influence adoption intention and acceptance.•The most serious barrier for crypto acceptance seems lack of consumer demand.•It seems unlikely that crypto adoption by online retailers will increase substantially.

论文关键词：Accessibility,Adoption intention,Bitcoin,Competition,Consumer demand,Costs,Cryptocurrency,Crypto-payments,Digital economy,Economic analysis,Fintech innovation,Intermediaries,Network externalities,Retailers,Two-sided markets

论文评审过程：Received 12 September 2018, Revised 11 April 2019, Accepted 11 April 2019, Available online 11 April 2019, Version of Record 23 April 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100848