Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms

作者：

Highlights：

• This study highlights the importance of website aesthetics of HSEP.

• The AIDA model explains the hierarchical effects of aesthetics on booking intents.

• Customers who perceive higher perceived privacy risk tend to perform more online searches.

• Perceived privacy risk moderates the search intents-booking intents relationship.

摘要

•This study highlights the importance of website aesthetics of HSEP.•The AIDA model explains the hierarchical effects of aesthetics on booking intents.•Customers who perceive higher perceived privacy risk tend to perform more online searches.•Perceived privacy risk moderates the search intents-booking intents relationship.

论文关键词：AIDA model,Perceived privacy risk,Search intention,Sharing economy platform,Website aesthetics

论文评审过程：Received 30 November 2018, Revised 2 May 2019, Accepted 2 May 2019, Available online 3 May 2019, Version of Record 15 May 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100856